We Asked. You Answered. Here's What We Heard.
Every year we ask our community to tell us the truth. Not the polished version. Not the answer you think we want to hear. The real stuff — how often you're showing up, what's getting in the way, what you love, what you wish was different.
This year, 184 of you did exactly that. Across all seven studios, from Bondi to Fitzroy to Byron Bay, you gave us your honest thoughts — and we want to share back what we found, and more importantly, what we're doing about it.
Who Is the NIMBUS Community?
Before we get into the data, let's talk about who you are — because you are a genuinely remarkable group of people.
The vast majority of our community are women (85%), predominantly aged 25 to 45, living across New South Wales and Victoria. You found us the way most of our best relationships start: someone told you about us, or you walked past and felt drawn in. More than 60% of you discovered NIMBUS through a friend, a family member, or by wandering past a studio door. Not an ad. Not an algorithm. A real recommendation from someone who wanted you to experience what they were experiencing.
That says something about the kind of brand we are trying to be — one that earns its reputation through the experience itself, not through the marketing that surrounds it.
The Headline: You Love What NIMBUS Does For You
Here is the number that genuinely moved us.
87% of our community has noticed real improvements to their health since coming to NIMBUS.
Not prompted. Not a leading question. We simply asked whether you had noticed a difference — and nine in ten of you said yes.
We hear what that means. You are coming in stressed, depleted, inflamed, disconnected — and you are leaving different. That is not an accident. That is the science of heat, cold, breath, and rest doing its quiet work on a body that needed it.
And it is clearly resonating. 81% of you said you would recommend NIMBUS to a friend. For context, Net Promoter Scores of 80% and above put brands in genuinely elite territory. The companies known for near-fanatical customer loyalty sit in this range. Our community is right there alongside them.
These are not vanity numbers. They are a reminder of why we do this.
What You Come Here For (And It Might Surprise You)
We also asked why you actually walk through the door. The answers confirmed something we have sensed for a while but perhaps haven't said loudly enough:
NIMBUS is not a sauna studio. It is a mental health studio.
Yes, relaxation topped the list at 86%. Yes, detoxification and skin health are in there. But stress relief (70%), mental health support (50%), and daily escape from the hustle and bustle of life (47%) all ranked alongside every physical reason.
You are not just coming to sweat. You are coming to breathe. To be quiet. To put your phone down and be a person for an hour, not a task list. That is what the studio walls hold — and we want to lean into that more intentionally in everything we create and communicate.
The Real Talk: Life Is Expensive Right Now
Here is the part that matters as much as the praise — because being honest with each other is the only way we move forward together.
66% of respondents identified cost as their primary barrier to visiting more often.
When we dug into that, two things were happening. Some of you are navigating cost of living pressures that make any discretionary spend feel like a negotiation with your bank account. Others felt that our pack and membership structure wasn't flexible enough for how your life actually works — irregular schedules, unpredictable months, seasons where you're flat-out and seasons where you want to be here every week.
We heard this clearly. And we want you to know: we do not think this is a loyalty problem. You are not leaving because you don't value what we do. You are staying away despite valuing it — because the numbers aren't working for you right now.
That is on us to solve.
This was also reflected in your life priorities. More than half of our community (51%) told us that saving money and being mindful of spending is a current priority. Almost two thirds (64%) said reducing stress is top of mind. And 94% — nearly everyone — said improving and maintaining their health is what they care about most.
That is a meaningful picture. You are a community under pressure, doing the work to stay well. The last thing we want is for NIMBUS to feel like a luxury you have to earn, rather than a wellness practice you can afford to keep.
What We're Doing About It
We have been working on a range of changes — some already live, some rolling out now — designed specifically to address what you told us.
Off-peak pricing. We are introducing discounted session rates for quieter time slots — typically before midday Monday through Thursday. If your schedule is flexible, this is a meaningful way to access NIMBUS at a lower price point. Same studios, same experience, same results. The sauna does not know what time it is.
2 for 1 Tuesdays. Because the best things in life are better shared. Bring someone who matters to you, pay for one, and let them experience what you have been telling them about for months. It is one of the simplest ways we can say thank you — and help you share NIMBUS with someone you love.
Date nights. The studio is genuinely beautiful in the evening. We are creating intentional date night experiences for couples who want to slow down and reconnect — without the pressure of a restaurant or the noise of the outside world. Heat, cold, and quiet time together is a surprisingly powerful combination.
Flexible membership options. We know that a fixed monthly commitment does not suit everyone. We are working on tiered options including a lower-entry membership with a session cap — so you can stay connected to NIMBUS even in months when life is complicated.
A pause option. If you need to step away temporarily — whether that is pregnancy, travel, financial hardship, or just a season of life that is asking more of you — we would rather pause your membership than lose you. We are formalising this process because we want you back, not gone.
Win-back offers for lapsed members. If you have not been in for a while and cost was the reason, watch your inbox. We are creating a specific welcome-back offer to make it easier to come home.
What You're Telling Us You Want More Of
The survey also gave us a window into what you are dreaming about — and we were delighted by what we found.
The most requested future offering was wellness technology: lymphatic massage, LED and red light therapy, PEMF mats. You are clearly paying attention to what is emerging in the broader wellness world, and you want access to it without having to find a new studio. We are actively exploring how to bring these into the NIMBUS environment in a way that feels considered and intentional, not bolted-on.
You also told us you want more events. Wellness nights in the city. Run clubs. Facial pop-ups. Even multi-day retreats. We love this — because it reflects exactly the kind of community we are trying to build. NIMBUS was never meant to be a transactional experience. You come in, you sweat, you leave. We want it to be something you belong to.
Planning is underway for quarterly Nimbus Wellness Nights — intimate in-studio events with guest speakers, shared sessions, and the kind of conversation that only happens when a room full of like-minded people decide to show up for each other.
The One Score We're Not Happy With
We asked you to rate our satisfaction across a range of areas — booking ease, customer service, cleanliness, amenities, overall experience. Every category scored 80% or above. We are genuinely proud of that.
But our packs and memberships scored 66%. That is the clear outlier, and we are not spinning it.
You told us the structure feels rigid. The value is not always obvious. And sometimes the options don't match how you actually live. We are treating this as a priority — simplifying what we offer, making the value clearer, and giving you more flexibility to engage with NIMBUS in a way that works for your life, not just our business model.
Watch this space.
One Last Thing
72% of you said you want to visit NIMBUS more often.
That number sits with us. Because it means the desire is already there. The intention is there. The only thing standing between you and the version of your life where you are in the sauna twice a week is friction — financial, logistical, or structural friction that we can do something about.
That is our job. That is what all of this work is about.
We are grateful you took the time to tell us the truth. We are committed to earning the loyalty you have already shown us. And we are genuinely excited about what the next chapter of NIMBUS looks like — built around what you actually told us, not what we assumed.
See you in the sauna.
The NIMBUS Team
Have thoughts on any of this? We would love to hear from you. Reach out through the contact us page, speak to your studio team, or drop us a message directly. This conversation does not end with the survey.
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