The wellness world is buzzing with excitement as two industry leaders, Nimbus Co and Whoop, have announced a unique partnership to explore the benefits of regular infrared sauna and cold immersion therapy. This collaboration marks a significant step in advancing the science behind contrast therapy and making it accessible to a wider audience. For one month, 50 Australians will undergo a carefully crafted protocol inspired by the renowned contrast therapy expert, Dr. Susanna Soeberg. This project is set to deliver valuable insights into how these therapies can optimize recovery, boost performance, and enhance overall well-being.

Nimbus Co, Australia's leading infrared sauna studio brand, has always been at the forefront of wellness innovation. By partnering with Whoop, a leading wearable tech brand, they are taking their commitment to health optimization to new heights. For the month-long research project, Whoop will have a significant presence in Nimbus Co studios nationwide. Visitors can expect an immersive experience with studio takeovers, posters, and data points that highlight the benefits of regular sauna and ice bath sessions.

The partnership aims to provide both Nimbus Co members and the broader wellness community with real-time data on how contrast therapy affects their bodies. By wearing the Whoop band, participants will be able to track critical metrics such as heart rate variability (HRV), recovery scores, sleep quality, and strain levels. These insights will shed light on the physiological changes brought about by consistent sauna and cold immersion practices.

At the heart of this Nimbus Co and Whoop partnership is a structured protocol based on the research of Dr. Susanna Soeberg, a leading expert in contrast therapy. Participants in the study will follow a strict regimen that includes:

• Infrared Sauna Sessions: Twice a week, participants will engage in 40-45 minute sessions in Nimbus Co's state-of-the-art infrared saunas. These sessions are designed to promote detoxification, improve cardiovascular health, and enhance relaxation - all captured on each person's Whoop.

• Cold Immersion Therapy: Participants will also complete 10 minutes of cold immersion twice weekly again tracked via their Whoop. This could involve ice baths, cold showers, or ocean dips, depending on accessibility and preference. Cold exposure is known to boost circulation, reduce inflammation, and improve resilience to stress.

This combination of heat and cold exposure creates a powerful contrast therapy protocol that has been shown to provide a wide range of health benefits. By monitoring the participants' progress within Whoop, the project will deliver real-time data that captures the impact of these therapies on the body and mind.

The Whoop research project will feature a diverse group of 50 Australians, reflecting a broad cross-section of society. Participants include:

• AFL Stars: Professional athletes who are always looking for ways to optimise recovery and performance.

• Celebrity Chefs: High-profile culinary figures who often endure long hours and high-pressure environments.

• Ultra-Marathon Runners: Endurance athletes who push their bodies to the limit and require effective recovery strategies.

• Everyday Australians: Regular Nimbus Co clients and wellness enthusiasts who want to explore the benefits of contrast therapy by trying Whoop out.

By including participants from various backgrounds and fitness levels, the Whoop and sauna project aims to provide a comprehensive understanding of how contrast therapy affects different demographics.

Throughout the month-long project, Nimbus Co studios across Australia will be transformed into hubs of learning and discovery. Visitors can expect to see:

• Whoop Takeovers: The studios will feature Whoop branding, posters, and interactive displays that showcase the benefits of sauna and ice bath protocols.

• Data Nuggets: Visitors can learn about the science behind contrast therapy through bite-sized data points displayed around the studios. These insights will highlight how regular sauna and cold immersion sessions can improve recovery, mental clarity, and overall well-being.

• Live Demonstrations: Some studios may host live events where participants share their experiences and discuss the impact of the protocol on their performance and recovery.

This immersive studio experience aims to educate and inspire Nimbus Co members to incorporate contrast therapy into their routines and track their progress using Whoop.

Contrast therapy, which involves alternating between hot and cold exposure, has gained popularity in recent years for its numerous health benefits. Here are some of the key advantages:

• Improved Recovery: Both heat and cold exposure can reduce muscle soreness and inflammation, making it easier to recover from intense workouts.

• Enhanced Circulation: Infrared saunas promote blood flow and detoxification, while cold immersion stimulates vasoconstriction and vasodilation, improving overall circulation.

• Stress Reduction: Regular sauna sessions can promote relaxation and reduce stress, while cold exposure can improve resilience to psychological stressors.

• Boosted Immune Function: Contrast therapy has been shown to strengthen the immune system by promoting the production of white blood cells and improving lymphatic function.

• Better Sleep Quality: Many Whoop users report improved sleep quality after regular sauna and ice bath sessions, as these practices can regulate body temperature and promote relaxation.

Nimbus Co members and the broader wellness community can also participate in the contrast therapy protocol by signing up for a Whoop membership through Nimbus Co's affiliate program. New users will receive a free month of Whoop, allowing them to track their progress and experience the benefits of contrast therapy firsthand.

This offer provides an excellent opportunity for members to experiment with their own sauna and cold immersion routines and see how it impacts their recovery, performance, and overall health.

Dr. Susanna Soeberg's research on contrast therapy has been instrumental in shaping the protocol used in this project. Her studies have shown that regular exposure to both heat and cold can:

• Increase Longevity: Sauna use has been linked to a lower risk of cardiovascular disease and all-cause mortality.

• Boost Metabolism: Cold exposure can activate brown fat, which burns calories and improves metabolic health.

• Enhance Mental Resilience: Both sauna and cold immersion can improve mental clarity and resilience by promoting the release of endorphins and reducing cortisol levels.

These findings provide a solid foundation for the partnership between Nimbus Co and Whoop, making it a scientifically backed initiative that could have far-reaching implications for the wellness industry.

At the end of the month-long project, Nimbus Co and Whoop will share the results of the study with the broader community. This will include:

• Case Studies: In-depth profiles of select participants, detailing their experiences and the impact of contrast therapy on their lives.

• Data Insights: Key findings from the Whoop data collected during the project, highlighting trends and outcomes.

• Recommendations: Practical tips for incorporating contrast therapy into daily routines based on the project's findings.

The partnership between Nimbus Co and Whoop represents a groundbreaking step in the wellness industry, combining the latest in wearable technology with proven therapeutic practices. By tracking the real-time benefits of regular saunas and ice baths, this project promises to provide valuable insights that can help people optimize their health and well-being.

Stay tuned for updates on this exciting collaboration and be sure to visit your local Nimbus Co studio to experience the Whoop takeover firsthand. Whether you're an athlete, a wellness enthusiast, or simply curious about contrast therapy, this partnership offers a unique opportunity to explore the power of heat and cold for better health.